HEROween reveal starts now
Posted by Hero Arts on August 20, 2026

HEROween Reveals Begin! 13 Days of Halloween Crafting Inspiration

The wait is over—it’s time to start opening those HEROween treats!


Today kicks off our HEROween  Daily Reveal Series , and for the next 13 days, we’ll be opening one treat each day and revealing the crafty surprise hiding inside. From September 7–19 , join us as we uncover all 13 days of Halloween crafting fun.


If you’ve been patiently keeping those treat-shaped bags closed, now’s the time to start opening!

13 Days of Reveals, Projects & Halloween Inspiration

We have a frightfully fun lineup of special guests joining us throughout the series. Each day, a new guest will reveal that day’s product, give you a closer look at all the details, and then put it to work on a card or creative project.


And the fun keeps building! The products inside the HEROween Box were designed to mix, match, layer, and coordinate with one another. As more treats are revealed, our guests will show you ways to combine the newest product with pieces from previous days, opening up even more creative possibilities.


By the end of the series, you’ll have loads of Halloween cardmaking inspiration and plenty of ideas for using your HEROween goodies together.

HEROween reveal calendar

Day 1 Reveal with Channin Pelletier

We’re starting things off today with Channin Pelletier and our very first HEROween reveal!


Open up Day 1 , then join Channin on the Hero Arts YouTube channel as she takes a closer look at today’s crafty treat and shares a project featuring the new product.


Have your HEROween Box nearby so you can open along with us—or watch first and open later if you like to stretch out the suspense!

Channin is kicking off Day 1 with a spooky-sweet Halloween card featuring a costumed trick-or-treater, a candy-filled pumpkin pail, and a mischievous black cat. It’s a fun first peek at the creative possibilities inside the HEROween Box —and there’s plenty more to come!

HEROween Box

A New HEROween Reveal Every Day!

This is only the beginning! A new HEROween reveal video will premiere every day at 8am PT on the Hero Arts YouTube channel through September 19 . We’ll also be sharing each day’s reveal on our social channels, so be sure to follow along and see which special guest—and crafty treat—is up next.


As the days go on, you’ll discover even more ways the HEROween products can mix, match, and build upon one another, with plenty of project ideas and Halloween crafting inspiration along the way.


Grab your HEROween Box, resist the temptation to peek ahead, and join us each morning as we reveal another crafty treat. We’ll see you tomorrow at 8am PT for HEROween Day 2!

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